![]() How does DDG Make Money?įirst, generic advertising related to your immediate search queries. Since I also searched for laptops using their browser on my Android, there wasn’t a single ad about laptops in the following days, opposite to what I felt with Google search.īesides, their help section clarifies that the ads we see with DuckDuckGo are based on ongoing browsing sessions and not some web-activity profile. ![]() You aren’t followed around when you click a search result.Īnd my little experience with them confirms this. ![]() It boils down to one thing–they aren’t profiling you as others do. Google or Microsoft?īut what does DDG have to say about this ‘scandal’ that questioned their existence? Source: DuckDuckGo So, this is the case where you have to choose between two devils. In fact, security researcher Zach tweeted about DDG sharing data with Microsoft. It does track you and passes some of the data to 3rd parties. Saying DuckDuckGo does not track is wishful thinking. This gives them access to huge amounts of data they use for targeted advertising. The major reason we tag Google as anti-private is its ad network is bigger than all the others, and many websites use its services like Google Analytics. That’s how people are tracked all over the internet, with one ad system or the other. In contrast, there were few to none Amazon ads, because Amazon has its ad infrastructure using its own trackers rather than Google’s: As a matter of fact, Google is tracking you on 86% of the top 50k websites. When I dug deeper, I found the online store had Google’s trackers. What’s interesting to note is I was mostly given ads from the online store I never googled instead used the URL directly: And this persuasion continued for a few days before Google called quits. ![]() I was bombarded with Laptop adverts wherever I went. Later, plans changed, and I postponed the purchase because of more important expenses.īut clearly, Google doesn’t understand that. You pay for a keyword as per the competition and get displayed to users.įor instance, I was searching for a laptop a few days back. Search engine advertising is pretty straightforward. These include paid results on its search engine and Google Ads across many websites. Alphabet, Google’s parent company generated 80% of revenue just from Google Ads in 2020.
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